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Month: April 2020

A Quick Guide to Understanding Lazy Loading Images

Websites and applications aren’t as effective without the right images. Imagine visiting a website and not seeing a single logo,product image or even a simple marketing banner. You’ll be sure to click out right away. Any local seo training provider will emphasize the importance of images in a website’s performance. But,while having high-quality images are highly important,their size makes them the biggest contributor to a page’s overall size.

Here is a brief dscussion on what lazy loading images are all about and how this approach can help improve the amount of time your page loads while still keeping all the images you need on the page:

What exactly are Lazy Loading Images?

These refer to those web and application development techniques that delay the loading of certain images until the user scrolls down and reaches the actual part of the page where the images are. Simply put,images won’t load automatically until they’re actually needed. This is a very common approach for many websites,especially those that are image-heavy.

Why should you implement Lazy Loading Images techniques?

For website administrators,you can expect better site performance and load time. This technique reduces the number of images that get loaded on the page,as they will only appear once they’ve reached the browser’s viewpoint. Because there’s a reduced amount of resource requests,there’s also a reduced number of bytes that need to be downloaded. In addition,there’s going to be less competition in terms of network bandwith,which is highly useful if a user only has limited access.

Another benefit is cost reduction. Again,with this approach,an image isn’t loaded until it’s visible. So,there’s less amount of total bytes delivered on the page,especially for users that immediately click out or only reach the top portion of a webpage. These reduced bytes mean reduced delivery costs and a considerable amount of savings in terms of bandwidth.

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SEO Strategies for Small Businesses

All the strategies you incorporate to enhance your website’s visibility in search engine are part of search engine optimization. However,SEO has developed into a much bigger approach than link building and on-page optimization. In the past,there’s very little attention given to social media and content marketing when it comes to effective SEO. But,as the field evolved,what was once considered irrelevant have become extremely important parts of a successful SEO strategy.

Making your website look pleasing to the eyes isn’t that much of a challenge,but getting it to do its task – performing well in the search engines and increasing visitor-to-buyer conversion rates – needs some SEO training. If you’re on a budget,here are some approaches you should consider to improve your visibility.

Set up a Facebook page

Search engines like Google assess social media pages like any other webpage. However,Facebook isn’t just an ordinary webpage. Because it’s among the most commonly used websites,businesses can capitalize on it to improve their rankings. However,it should not be your sole online presence.

No need to have an account on every platform

Before creating your business’s official Twitter or Instagram accounts,consider whether their users are part of your demographics. Compared to other platforms,Facebook is known to have the most evenly-distributed demographics. However,research has shown that many of its younger users have shifted to other platforms,such as Tumblr and TikTok. So,instead of creating an account on every platform available,it’s better to just be where your target customers are.

Keep your content fresh and up-to-date

Even after decades,”Content is King” still remains a fact. You cannot expect your website to achieve those top ranks in the search engines if you don’t pay attention to how relevant and well-written your content is. It’s advisable to hire a professional copywriter to ensure the quality of your content. However,if that’s beyond your budget,read up on content-writing guide for non-professionals.

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